Terms & Conditions

For the purposes of this Agreement, the following definitions apply:

• “Service” — the Broxon platform, including all features, tools, APIs, and interfaces made available to you.
• “User” or “you” — any individual or business that creates an account and accesses the Service.
• “Connected Account” — any Facebook Page or Instagram Business account linked to your Broxon account via Meta OAuth.
• “AI Agent” — the automated conversational agent powered by Retell AI that responds to inbound messages on your behalf.
• “Message Sender” — any member of the public who sends a direct message to one of your Connected Accounts.
• “Meta Policies” — Meta’s Terms of Service, Platform Terms, Developer Policies, Messenger Platform Policy, and all other policies that govern use of Meta’s APIs and platforms, as updated from time to time.
• “Subscription” — the paid plan that grants access to the Service.
• “Content” — any messages, data, text, or information processed through the Service.
• “Applicable Law” — the laws of the Province of Ontario and the federal laws of Canada applicable therein.

Broxon is a Software-as-a-Service (SaaS) platform that enables businesses to automate customer conversations on Facebook Messenger and Instagram Direct Messages. The Service allows Users to:

• Connect Facebook Pages and Instagram Business accounts via Meta’s official OAuth authorization flow.
• Deploy AI-powered conversational agents that respond automatically to inbound direct messages.
• Configure and manage agent behaviour through the Broxon dashboard.
• Monitor message-queue activity, connected-account status, and subscription details.

The Service integrates with Meta’s Messenger Platform and is subject to Meta Policies. Both you and Broxon have independent obligations under Meta Policies, as described in Section 6.

You agree to use the Service only for lawful purposes and in accordance with these Terms and all Meta Policies. You must not use the Service to:

• Send spam, unsolicited messages, or bulk promotional content not initiated or expected by the recipient.
• Send promotional or marketing content except as permitted by Meta Policies and applicable messaging windows (see Section 6).
• Impersonate any person, business, or entity, or misrepresent your affiliation with any organization.
• Operate an AI Agent in a way that deceives Message Senders about the automated nature of the interaction (see Section 6).
• Transmit content that is unlawful, defamatory, harassing, abusive, fraudulent, obscene, or otherwise objectionable.
• Violate any applicable law or regulation, including consumer protection, privacy, or anti-spam laws (including Canada’s Anti-Spam Legislation, CASL).
• Circumvent, disable, or interfere with security features of the Service or Meta’s platform.
• Conduct phishing, social engineering, or any fraudulent activity.
• Reverse engineer, decompile, disassemble, or attempt to derive the source code of the Service.
• Resell, sublicense, or transfer access to the Service without our prior written consent.
• Collect personal information from Message Senders without the disclosures and consents required by Applicable Law and Meta Policies.
• Place an unreasonable or disproportionately large load on the Service’s infrastructure.

Broxon may investigate and take appropriate action, including immediate suspension or termination, against any User who violates these provisions.

This section is essential. Your use of Connected Accounts is governed by Meta Policies in addition to these Terms, and violations can result in restriction or loss of your Connected Accounts by Meta — outcomes Broxon does not control.

The Service integrates with third-party services including, without limitation, Retell AI (conversational AI) and our cloud infrastructure and message-queue providers. Broxon is not responsible for the availability, accuracy, or conduct of any third-party service. Your use of third-party services may be governed by those parties’ own terms and privacy policies. How these providers handle data is described in our Privacy Policy.

Our collection, use, and disclosure of personal information is governed by our Privacy Policy, incorporated by reference. Broxon complies with PIPEDA and applicable provincial privacy legislation, and with the GDPR/UK GDPR where applicable.

You are the controller of Message Sender data processed through your Connected Accounts, and Broxon acts as your processor. You are responsible for providing any notices to, and obtaining any consents from, Message Senders required by Applicable Law and Meta Policies before processing their personal information through the Service. A Data Processing Addendum is available on request.

Each party agrees to keep confidential any non-public information disclosed by the other that is designated confidential or reasonably understood to be confidential. This does not apply to information that is publicly available, independently developed, or required to be disclosed by law.

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, BROXON DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

Broxon does not warrant that the Service will be uninterrupted, error-free, or free of harmful components, and does not warrant the accuracy, completeness, or reliability of any AI-generated responses. Nothing in these Terms excludes any warranty or condition that cannot be excluded under Applicable Law.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BROXON AND ITS AFFILIATES, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICE.

IN NO EVENT SHALL BROXON’S TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE EXCEED THE GREATER OF (A) THE TOTAL FEES PAID BY YOU TO BROXON IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE CLAIM, OR (B) ONE HUNDRED CANADIAN DOLLARS (CAD $100).

Some jurisdictions do not allow certain warranty exclusions or liability limitations. In such jurisdictions, our liability is limited to the maximum extent permitted by law.

You agree to indemnify, defend, and hold harmless Broxon and its officers, directors, employees, agents, and successors from any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

• Your use of the Service in violation of these Terms;
• Your violation of any applicable law or regulation, including Meta Policies or CASL;
• Your Content or the messages sent through your Connected Accounts, including messages generated by the AI Agent on your behalf;
• Your failure to provide required disclosures or consents to Message Senders;
• Any claim by a Message Sender or other third party arising from your use of the AI Agent.

Broxon may modify, suspend, or discontinue any part of the Service at any time, with or without notice. We may also update these Terms. We will notify you of material changes by posting the updated Terms and revising the “Last updated” date and, where appropriate, by email. Your continued use of the Service after changes constitutes acceptance of the revised Terms.

Questions about these Terms & Conditions: